In celebration of International Women’s Day (March 8) SodaStream is launching a limited edition, collectible “SHE” reusable bottle that celebrates women who have made impactful changes and encouraged women to take a stand.
The brand invites women to share their own stories about the women who inspire them by making positive changes in their world. SodaStream encourages women to share these stories on Instagram and to tag their heroes to create a chain of powerful women. A thousand of these stories will be selected, and those women will be offered the limited edition “SHE” bottle to keep or pass on to their “SHE”. The idea behind the campaign is to let every woman know they can make a change in this world.
The limited-edition bottle is wrapped in unbranded “SHE” packaging, which opens to reveal and celebrate stories of iconic women that have influenced our world. The reusable bottle features the message “She changed the world now it’s my turn” calling upon women to make the environmental change of switching to reusable goods.
"At SodaStream, we take pride in empowering women from all backgrounds. In our factory, we employ women from many different communities and give them equal opportunity to build a career while respecting their religious norms. In that spirit, we are happy to take part in International Women’s Day celebrations and share our belief that every woman can make a change is this world", commented Sodastream Chief People Officer, Mrs. Galit Zucker.
Women from the company across the world also took part in the campaign and shared their personal stories.
The limited-edition bottle is not for sale, and is exclusively available through the Instagram campaign giveaway.
The campaign is now live on SodaStream global Instagram page : www.instagram.com/sodastream/ .