Thinking Outside The Box With WeChat From THEIA

Friday 29 March 2019, 3:04PM
By Beckie Wright

Every Asian Social Bird who Speaks Mandarin or Cantonese uses WeChat, and THEIA are thinking outside the box with this new offering. THEIA provide digital marketing and multi-media marketing services that are specifically designed and developed for different organisations.  


WeChat is a Chinese instant messaging app with a full range of functions including e-store, payment, booking and advert channels etc., which enables it the most efficient channel to promote service and products among the Chinese community. WeChat is a cross-platform instant messaging service developed by Tencent in social networking services such as those run by Facebook and Tencent QQ. Photographs may also be embellished with filters and captions, and a machine translation service is available.


In China, users who have provided bank account information may use the app to pay bills, order goods and services, send money to other users, and pay in stores. Vetted third parties, known as "official accounts", offer these services by developing lightweight "apps within the app". For work purposes, companies and business communication, a special version of WeChat called Enterprise WeChat (or Qiye Weixin) was launched in April 2016.


The app is meant to help employees separate work from private life. Except for the usual chat features, the program lets companies and their employees keep track of annual leave days and expenses that need to be reimbursed, employees can ask for time off or even clock in to show they are at work. Security has been upgraded and companies must register before their employees can use the service.


The app is available on Android, iPhone, BlackBerry, Windows Phone and Symbian phones. Web-based OS X and Windows clients also exist; these however require the user to have the app installed on a supported mobile phone for authentication, and neither message roaming nor 'Moments' are provided.


WeChat provides text messaging, hold-to-talk voice messaging, broadcast (one-to- many) messaging, video conferencing, video games, sharing of photographs and videos, and location sharing. It can exchange contacts with people nearby via Bluetooth, as well as providing various features for contacting people at random if desired (if these are open to it).


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