Fiji’s original resort, Crusoe’s Retreat, has today revealed a new brand identity and announced it will officially be an adults only resort moving forward.
“Our guests often have very specific desires - they come to us looking for an authentic Fiji experience where they can fully relax, focus, slow down, connect or reconnect without the kids tagging along. Becoming adults only is a natural step for us this year, and will allow us to strengthen our core hospitality offerings,” says Karen Hind, Crusoe’s Retreat Business Development Manager.
To complement this new strategy, Crusoe’s Retreat is in the process of rolling out a series of physical and digital renovations to propel the resort into the future while paying homage to its unique roots. One of these major changes is the resort’s branding, including refreshed logo and brand-new website.
“We’re very excited to share our new look with the world!” says Karen. “Our new website is clean, fresh and incredibly user-friendly, and we’ve given our logo a subtle makeover, too. We’re still the authentic, cruisy, down to earth resort we always have been, but 2019 is all about evolving to give our guests the best possible experience - both on and off the island.”
Last year, the Crusoe’s team renovated the pool and launched Taki Beach Bar & Grill. This year, they’re working on Coco’s Day Spa (set to open June) and another brand-new bar.
“We’re upgrading our day spa and moving it to a beautiful spot right on the beach,” Karen explains. “With soft, flowing drapes for privacy and a team of experienced therapists, the new spa will be perfect for guests wanting a splash of luxury or romance on holiday. Being adults only adds another dimension of peace and quiet to the resort – guests can rest assured they won’t be interrupted by loud children during their couples’ massage!”
Adults only resorts are few and far between in Fiji, so Crusoe’s Retreat is taking a bold stand with its new direction and cementing its reputation as the destination for corporate and wellness retreats, as well as singles and couples’ getaways.
“We’ve already hosted a number of corporate groups for various team building events this year, including a conference in February which saw four New Zealand companies come together to brainstorm, strategise and figure out the best way to work collaboratively moving forward. There were workshops running in various breakout spaces around the resort – there was even an afternoon meeting in the pool!
“Our resort buy out option has also been popular, as it means groups can have the entire place to themselves with our friendly staff completely dedicated to their needs. We have two large corporate groups (both with 25 – 30 people) coming out this month, that have both opted for a resort buy out,” says Karen.
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