BUSINESS

Bespoke Airport Advertising for Hamilton Airport Available through Bishopp

Friday 28 June 2019, 11:42AM
By Beckie Wright
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Airport advertising company Bishopp has spots available at Waikato airport for companies that are looking for new and effective ways to target their customers. Bishopp Advertising provides many platforms for advertising like digital signage, video walls, bagbelt displays, banners and more.

Bishopp’s spots are hard to miss, even when travellers are in a rush. With flights to and from throughout New Zealand, Hamilton Airport is the gateway to the greater Waikato region. The airport services a wide range of travellers including those flying for business and leisure. Regional events such as Fieldays attract thousands of visitors into the region every year.

Hamilton Airport is set for a major revamp with plans for a complete refurbishment. The multi-million dollar upgrade includes a revamped departure area, new flooring and interior colours, more workspaces with charging units and digital display units showing local history, tourism and events. Bishopp believes utilising airport advertising can allow brands to differentiate themselves and cut through the noise where marketing messages are likely to be heard.

Hamilton Airport chief executive Mark Morgan said recently more passengers and a strong regional economy are factors behind the project. The airport has not had a refurbishment since 2007, and the revamp was an opportunity to reflect the growth in the region, Morgan said.

Work is scheduled to begin in early 2020 and is expected to take 12-18 months. Passenger numbers on the flights to Christchurch, Wellington and Palmerston North increased by nine per cent during 2018 and the airport saw a total 24 per cent increase in passengers over the past three years, Morgan said. He thought more people were flying to those centres from Hamilton, rather than travelling to Auckland Airport.

He envisioned the airport could double passenger numbers in that timeframe. Morgan also suggested there could be more connection between Hamilton Airport and Auckland Airport in high speed rail service, looking ahead 30 years. In the long run, you could be looking at a high speed connection between the airports that takes about 45 minutes, he said.

The airport is speaking to Air New Zealand about more flights out of the airport for the November 2019 - March 2020 timeframe. There is a good case to be made for more, though Air New Zealand recently signalled some reduced domestic flight capacity, Morgan said

"Many peak flights were leaving Hamilton absolutely full which indicates there is demand for more seats. So the numbers are very strong and given some of the low fares now available out of Hamilton, we're absolutely confident that if further capacity is added, passenger growth will continue."  

With any form of advertising, it is important to understand who you want to target and how to be creative in your marketing messages and efforts. The team at Bishopp have over 300 years of combined advertising experience to help their clients formulate the right messages for their target market.

For more information on outdoor advertising, airport advertising,  airport trolley advertising and more, visit https://bishopp.co.nz/

Reference

https://www.stuff.co.nz/national/113215576/hamilton-airports-multimillion-dollar-upgrade