Pattern Helps Businesses with AI and Workplace Automation

Software company Pattern says artificial intelligence (AI) and workplace automation is affecting every aspect of business from customer service to production, and even accounting. Pattern believes all businesses are undergoing some type of transformation as technology becomes increasingly sophisticated. The company has identified technologies that will help businesses in their digital transformation journey.

Pattern has been helping businesses by designing and building smart, cloud-first business software solutions for both web and mobile phones. It believes repetitive tasks can be automated to improve efficiency. Chatbots, talent acquisition, marketing automation and predictive lead scoring are some tools identified by Pattern that can provide targeted service. 

Chatbots are a vital tool in increasing efficiency while decreasing overhead costs. A chatbot can use personalised information for each customer it speaks to, allowing it to provide real-time, valuable assistance or service in a targeted and friendly manner.

In recruitment AI can be configured to screen candidates on ability, specifically excluding any bias factors including gender, ethnicity, or age. In larger organisations, AI can also spot hiring patterns that could be harming the diversity programme.

AI allows marketers to analyse their customers' interests, buying habits, and website interactions to determine what products to develop, and promote, along with the best channels to reach customers. It allows them to engage with new customers who best match existing profiles more efficiently, helping to reduce the total cost of acquisition.

AI also allows marketers to keep customer data up to date with minimal manual intervention. This helps to ensure that customers are contactable, and facilitates one-to-one human-like assistance in digital channels. Email marketing, advertisement content, social media marketing and search engine optimisation all benefit from the intelligent analysis of customer data that would not be possible without the processing power of AI.

Predictive lead scoring uses factors such as demographics, social information, online posts and behavioural data to analyse potential leads and assign them a score to predict whether the lead is qualified or not.

This enormously enhances the efficiency of lead generation and allows marketers to create and deliver content targeted at the right people. Lengthy efforts to identify and tier leads can be completely automated.

Businesses are undergoing a rapid transformative period as a new raft of technological advances become accessible to the masses. AI and workplace automation result in healthier more competitive businesses. These areas of automation will impact the workforce – at times negatively with loss of jobs. In other instances it will create new employment.

Artificial intelligence and workplace automation is having a profound impact on our lives from self-driving cars to the relatively simple algorithms that control automated marketing campaigns, these new technologies are everywhere.

For more information on software development Auckland, custom web app development, android application development, web application development and more, visit https://www.pattern.co.nz/

Reference:

https://www.cso.com.au/mediareleases/35121/anz-workforce-ahead-of-curve-in-acceptance-of/