MEDIA

Amplify Customers' Retail Experience with Digital Signage

Wednesday 31 July 2019, 8:44PM
By Beckie Wright
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FMCTV continues to redefine customer retail experience with digital display screens. The company is urging brands to stay connected to their customers by amplifying the retail experience through digital signage.

FMCTV suggests retailers make the most out of digital signage as it is one of the easiest ways to engage new and existing customers. A great way for brands to thrive in a competitive industry, especially with e-commerce going head to head with every retail sector, is for brands to discover new ways to connect with consumers in-store. Successfully fusing digital platforms and physical shopping to create multi-channel experiences allow companies to differentiate the brick-and-mortar experience from e-commerce.

With digital displays, possibilities are endless. Brands can use them throughout their retail store to display their promotional videos, digital ads, use it as traditional store signage, or communicate any type of message they want to convey to their customers.

Additionally, digital displays can be interactive, boosting customer engagement. With the right execution and strategy, digital displays can elevate brands. With easy to program channels, brands are always stay on top of their content making sure that it is relevant, accurate, updated, and engaging.

Overall, digital signage helps retailers market their offerings in brand new ways that are more customer-centric. Moreover, it enhances customers’ shopping experience across all retail industries such as fashion, home appliance, electronics, automobiles, and more.

FMCTV is a specialised digital display company providing the retail sector with a full package service from system design and implementation through to running content and providing in-store support.

To learn more, visit the FMCTV website at https://fmctv.co.nz/