Deep emotional connections driving Dairy Women's Network new story telling project
Tuesday 3 September 2019, 11:42AM
By enthuse
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Looking to create deep emotional connections is the drive behind the Dairy Women’s Network launch of a new visual story telling project, OUR PEOPLE. THEIR STORIES.
“We are rolling out a series of short motivating visual stories, professionally produced, over our social channels and platforms,” Dairy Women’s Network CEO Jules Benton said. “We are treating them like a mini television series and some of the content will also be used to pitch to mainstream media as well.”
Benton said the OUR PEOPLE. THEIR STORIES project was part of a new strategic focus for the Dairy Women’s Network using visual storytelling to create deeper engagement with its members and ultimately the dairy industry.
“From a young age we learn to love being told a great story,” she said. “Stories create deep emotional connections and they start conversations. We are committed to visually telling stories that will transport and touch people, inspire, educate and engage and provoke an emotional response.”
The first story featuring nine year old Lucy O’Reilly, who prefers the latest dairy farming catalogues to children’s books, will be released to coincide with the Dairy Women’s Network new website launch today. Lucy has her own herd and loves nothing more than helping out on the farm near Tirau in the Waikato.
“We all just fell in love with Lucy,” Benton said. “Her story is real, authentic and is from the heart. We sent some early footage to SEVEN SHARP that resulted in Hilary Barry coming down to the O’Reilly’s farm to spend a morning with Lucy for her Hilary Helps segment that ended up being the story of the week for the show.”
Benton said each story will have a different unique angle that will make it special. “We want to showcase all the differing elements of the agri-industry in New Zealand, and how women are making a substantial difference to the success of dairy businesses that contribute to a better New Zealand; there are some amazing stories we can’t wait to show.”
“The Dairy Women’s Network is driven and inspired by people who are actively involved in the agri industry at all levels. By celebrating news, achievements and shared experiences, our members and wider rural communities are empowered to strive for more.”