The Idea Donkey Explain Why Video Content Must be First Among Your Marketing Tactics

The modern consumer wants to see the product in action, and video preference is one of the most important driving forces of using video in your content marketing. Video marketing can capture a wide audience, and it works on many levels, and this is why The Idea Donkey says it must be first among your marketing tactics.

Video builds trust between you and your customers, and your videos need to provoke a share. Add to this the fact that video is proven to show excellent ROI. Similarly, Google loves videos, and you are 53 percent more likely to show up first on Google if you have video embedded in your website.

Video also makes it easier to track results for marketers – a marketer can easily see how many times the video was watched, was it watched in full or did it stop somewhere before the fi=full video was over, and there are apps to help marketers track how their content is performing. Google Analytics is tracking software that helps to track content performance.

Video marketing makes it so easy for consumers (even the laziest buyers) and appeals to mobile users, and it rids the need for drawn out reading which quickly disengages the consumer. Video market can explain absolutely everything, and encourages social shares to take place. Remember, most people are sharing an emotion not really a fact-based video so the videos that you make need to be entertaining, fun and light.

Technology is constantly innovating, making it easier to support video content, and because your video can be optimised for mobile consumption, it makes it easier for customers who are on the move to gain access to it. The number of ‘mobile customers’ is on the increase and as a business you want to be in front of them no matter where they are during their working days.

Great video marketing starts with great stories, and because videos are great for any occasion – there are so many ways video can be used, such as new products, demos and interviews with professionals. The Idea Donkey says, “Remember to create emotionally charged videos that provoke a share!”

The Video Donkey provides a full service video production service to their clients, and for more information on video production services, production companies and video production companies Auckland please go to http://www.ideadonkey.co.nz .