How Bartercard's Loyalty Programme Works (and Why!)

No matter how good a product or service may be, businesses still need to come up with effective customer loyalty strategies to build customers’ trust, improve customer interaction, increase engagement, and actively retain them after their first purchase, and today we look at reasons why a customer loyalty programme like Bartercard’s is an effective strategy in retaining existing customers and gaining new ones.

Implementing a comprehensive loyalty programme as one of your marketing tools is a smart move for your business, as it can help you tap new customers, improve your brand’s reputation and turn your customers into loyal supporters of your brand. At Bartercard, they understand that their members are the most ideal candidates to promote our products and services.

Developing a good customer loyalty scheme is not as costly an investment as compared to attracting new customers, and it is said that retaining an existing customer is seven times less expensive than acquiring a new buyer. It all comes down to creating a realistic and attainable rewards programme.

When customers appreciate the incentives they receive for a particular purchase or service, the more likely will they be enticed to make another purchase especially when what you offer is in tune with their wants and needs. When customers have an emotional connection with your brand, your customers will not be easily turned off when they encounter an issue or accident. There’s room for problem-solving because they trust your brand. Ultimately, when you have learned how to show your appreciation to your customers—even if it is as simple as giving them points on their birthday—it can turn your business around in ways you didn’t expect.

Through a good loyalty programme, you do not only improve customer appreciation, but you also increase the chances of these happy, existing clients to share their positive experience with those around them. A contented customer is more likely to support your company and recommended it to others, which is  why Bartercard’s customer loyalty programme – bRewards allows their patrons to reap the benefits of growing the Bartercard community. If you would like to know more, and for more information on building your business please go to http://askbartercard.co.nz .