Digital Advertising Revenue in New Zealand Grew 7.3% in Q3 2023: IAB New Zealand
Friday 9 February 2024, 3:51AM
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IAB New Zealand's latest Digital Advertising Revenue Report shows a 7.3% growth in Q3 2023, reaching $534.8 million.
Social and Search channels drove growth, with 20% and 11.3% increases, respectively.
Within Total Display, Audio and Video led the growth, rising by 36.1% and 18.8%.
Real Estate was the fastest-growing advertising category, with a 63.4% increase.