Why Kiwi Brands Are Turning to Video for Growth

Across Aotearoa, businesses of all sizes are investing in video to stand out, connect with customers, and build long-term visibility. It is not hard to see why. Video is one of the most engaging types of content available, and it has become a major driver of growth for Kiwi brands that want to communicate their story clearly and authentically.

From small local shops to large national companies, New Zealand businesses are recognising that video is no longer optional. It has become a core part of modern marketing, customer engagement, and brand building. Here is why so many Kiwi brands are leaning into video and how it is helping them grow.

Video Helps Brands Tell Their Story in a Real and Relatable Way

New Zealand audiences value sincerity. They want to support brands that feel genuine, grounded, and transparent. Video is one of the best ways to show this. Through real people, real voices, and real visuals, you can express your personality in a way that text and images simply cannot match.

Whether it is introducing your team, showcasing your process, or sharing the story behind your product, video gives people a clear sense of who you are. This emotional connection is a major advantage in a crowded marketplace where trust and relatability can be more important than price.

Engagement Levels Are Higher With Video

One of the biggest reasons Kiwi businesses are investing in video is because it captures attention faster and holds it for longer. Social platforms prioritise video, websites see higher dwell times with video, and customers are more likely to remember what they saw compared to what they read.

For brands trying to explain complex services or communicate key messages, video offers a simple and effective way to do it. An explainer video, for example, can often replace paragraphs of copy. A product demonstration can answer customer questions immediately. A testimonial clip can showcase real proof from real people.

Better engagement means more interest, more clicks, and higher conversions.

Video Strengthens Digital Marketing Results

Marketing in New Zealand has become increasingly competitive. Paid ads cost more, attention spans are shorter, and consumers are more selective about the content they interact with. Video helps cut through that noise.

• Here are a few ways video improves digital results:
• Higher click through rates on social and paid ads
• Better conversion rates on landing pages
• Improved SEO through longer dwell time and lower bounce rates
• Stronger performance on platforms like Instagram, LinkedIn, TikTok, and YouTube

Because video is highly flexible, it can be used across your entire marketing strategy. A single shoot can generate assets for your website, social media, advertising, recruitment, email campaigns, and internal training.

Kiwi Brands Want to Stand Out in a Growing Online Market

There are more New Zealand businesses online than ever before. That means more competition, more ads, and more noise. Brands that use video have a massive advantage because they can communicate their value quickly and confidently.

A well made brand video on your homepage immediately lifts the professionalism of your website. Short video clips on social media humanise your brand and make your content more memorable. When customers can see and hear you, they feel more comfortable choosing you.

This visual presence is especially important for sectors like hospitality, retail, construction, tourism, coaching, consulting, and education, where trust plays a big role in customer decisions.

Video Production Has Become More Accessible

Not long ago, video production felt like a luxury only big brands could afford. Today, thanks to modern equipment, streamlined workflows, and specialised studios, professional video is far more accessible to small and medium Kiwi businesses.

Local companies like Create x Wonder Video have helped bridge that gap by offering strategic, story driven production that suits a wide range of budgets and goals. This has opened the door for more brands to create strong signature videos, product explainers, campaign content, and social media assets without blowing their marketing spend.

As production becomes more affordable, more businesses are discovering how powerful video can be when used properly.

Video Builds Long Term Brand Equity

Unlike a single ad or a temporary campaign, a well crafted brand video becomes an evergreen asset. It can be repurposed, updated, cut into clips, and reused across multiple channels for years.

This long term value makes video one of the highest return investments a business can make. The same footage can support:

• Sales conversations
• Recruitment efforts
• Website engagement
• Public relations and storytelling
• Customer onboarding
• Internal culture and training

When a video is created with strategy in mind, it becomes a key part of your brand identity, not just a piece of content.

Kiwi brands are turning to video because it works. It connects faster, explains better, builds trust more effectively, and supports long term growth across digital channels. Whether you are looking to lift your online presence, clarify your message, or stand out from competitors, video offers a clear way forward.

With the right strategy and the right production partner, your video content becomes more than a marketing asset. It becomes a tool that supports every part of your business, from first impressions to lasting customer relationships.