Google Ads Workshop to Help Trade Businesses Understand What They Are Paying For
Lower Hutt - Many established trade businesses are spending thousands of dollars each year on Google Ads without necessarily understanding what is happening inside their advertising accounts.
A new practical workshop being presented at the Hutt Valley Chamber of Commerce on Tuesday, 22 September 2026 aims to help business owners understand the information already available inside their Google Ads accounts.
The 90 minute workshop, “Google Ads: Know What You’re Paying For,” is designed specifically for established New Zealand trade and service businesses spending $1,000 or more per month on Google Ads.
Rather than teaching businesses how to build or manage campaigns, the session focuses on helping business owners understand what they are already paying for.
Participants will follow along privately in their own Google Ads account, using their own laptop.
The workshop will look at the key information available inside an account, including:
What campaigns are running and what they are designed to do
What the key performance numbers actually mean
Where advertising is being shown geographically
What people are actually searching for when they find the business
What Google can tell businesses about the people interacting with their advertising
The session is particularly relevant to businesses such as electricians, plumbers, HVAC and heat pump companies, builders, roofers, landscapers, arborists and other established service businesses.
“Business owners don't need to become Google Ads experts,” says the workshop presenter. “But if they are spending $1,000 or more a month on advertising, they should be able to understand what is happening inside their account and what the information is telling them.”
The workshop is also designed for businesses where someone else manages their Google Ads. Attendees do not need to manage their own campaigns, but will need access to their Google Ads account to follow along.
Importantly, attendees will not be asked to share their account, advertising results or business information with the group.
The workshop is complimentary, with places limited to five established trade businesses.
Event Details
Google Ads: Know What You Are Paying For
Date: Tuesday, 22 September 2026
Time: 2:00pm – 3:30pm
Venue: Hutt Valley Chamber of Commerce, 15 Daly Street, Lower Hutt
Cost: Complimentary
Attendees should bring a laptop and have access to their Google Ads account.
Registration is available through the Hutt Valley Chamber of Commerce.
Or lean more about what will be covered in the "Google Ads - Know what your are paying for" workshop with Clicks4business.