FASHION

Jodi Gordon Jodi Gordon CREDIT: Crystelle
Jodi Gordon Jodi Gordon CREDIT: Crystelle
Jodi Gordon Jodi Gordon CREDIT: Crystelle

Crystelle clear future for new brand ambassador Jodi Gordon

Wednesday 3 September 2008, 6:22AM
By Crystelle
3956 views


Sexy Australian intimates brand Crystelle proudly announces Logie-winning actress and former model, Jodi Gordon as its newly appointed ambassador.

Gordon, best known for her role as Martha MacKenzie on Channel Seven’s top-rating weeknight drama series Home and Away, will front the brand’s glamorous upcoming campaign set to launch nationally this summer.

Crystelle has a clear-cut vision for Gordon as the match-fit face, and body, of the stylish brand for the foreseeable future having signed a multi-year contract with the actress. The campaign will roll out across Australia and New Zealand.

“Jodi is a true fit for Crystelle, she is naturally gorgeous with a sparkling charisma that oozes with femininity. The Australian public know and love her for her sassy, sexy appeal and approachability, which is exactly where Crystelle sits personality and product-wise. We feel Jodi is the epitome of a young modern, stylishly urban Australian woman with the confidence to wear Crystelle’s glamorous designs everyday. ” States Dianne Taylor, Gazal Group Brand Marketing Manager – Intimates

The new summer collection from Crystelle exudes a cool confidence in its use of richly textured fabrics, sophisticated embellishment, innovative designs and sumptuous colours.

“I absolutely love wearing Crystelle. It's sexy and sensual and I love wearing this style of lingerie on a day-to-day basis. The range uses a lot of different types of colours fabrics and designs that are suited to my lifestyle no matter what I'm doing. The whole range makes me feel so sexy and I truly feel spoilt every day wearing Crystelle.” Jodi Gordon, Brand Ambassador – Crystelle

The fashionable collection includes a satin and chiffon ‘Oh La La!’ chemise with diamante trim, sophisticated demi-camisoles in shell stretch lace, hidden wire bras in plum chantilly lace for smooth uplift and support, ‘Dynasty’ corsets in stretch lace and skirted French knickers.

“ Crystelle knows how to design lingerie that combines polished glamour with great fits and value for money, enabling modern women to wear show-stopping lingerie every day of the year.” adds Taylor

Created during the ‘90’s in response to market demand for sophisticated, sexy and affordable intimates, Crystelle is available from Myer , Farmers and selected lingerie boutiques in Australia & NZ. Priced between $9.99 for briefs to $39.95 for a contour bra. Sizes range from 10A to 18E.

Log onto www.crystelle.com.au to be first in line for a sneak preview of the Summer 2008 Collection.

Gazal Corporation is one of Australia’s largest publicly listed apparel companies, supplying intimate apparel, business shirts, school wear, casual and surf wear under brand names Lovable, Kissed, Nautica, Trent Nathan, Van Heusen, Calvin Klein, Oroton, Crystelle, Davenport, Fred Bracks, Bracks, Bisley, Hold Me Tight, Nancy Ganz and Kookai.