Local students rebrand reuse shop

Two talented year 13 students have won a competition to rename and rebrand the re-use shop at Broadlands Road Landfill.

Melissa Matthews and Matt Edhouse from Taupo-Nui-a-Tia College created the new name “Silver Salvagers Store” and a new logo design, as part of their year 13 coursework.

Catherine Fraser, teacher at Taupo-Nui-a-Tia said “The re-use shop rebranding competition was a great opportunity for students to use their skills to develop a practical solution and work with real clients, a requirement for the year 13 technology achievement standard.”

The re-use shop was opened a year ago but T/K-M/P Chairman Kathryn Uvhagen felt that it needed a catchy name and appropriate logo. “It is great to see the youth having some input into Council projects and what a great job they have done with the branding of this important community facility.”

Council’s Environmental Educator Sarah Painter kick-started the creative process for the students with a visit to the landfill and the re-use store. “The teens were amazed at the things that people throw away such as skis, windows and working bbq’s and realised the value of the store, for reducing waste to the landfill and providing a great place for residents to buy a variety of reused goods,” she said.

Matt Edhouse said he wanted a catchy name that showed that the stuff for sale is re-used, but also valuable. Melissa Matthews, says the design just popped into her head. “I knew I wanted to use the three earth colours because the shop is all about saving the world by reusing resources,” she said.