New beer for guys who want it all

DB Breweries has launched a new low-carb beer in time for summer – and expects sales to match international trends.

Called Export 33, the latest brew is brewed 33% longer (hence the name) than standard beer to remove unwanted sugars and reduce the beer’s level of carbohydrates - without compromising taste.

Export 33 brand manager Dave Shoemack says the beer was developed to meet growing consumer demand - especially among New Zealand males who are increasingly conscious of the way they look and feel.

“New Zealand men love their beer – but increasingly aren’t so fond of beer bellies,” Shoemack says.
“The feedback from beer drinkers is that they are thinking more about what they put in their bodies but they still want great tasting beer. Export 33 is full strength, full flavour and low carb so guys can enjoy beer that is less filling without a taste trade-off – it’s a beer for modern lifestyles.
“Low carb beer has taken over America and is the fastest growing beer category in Australia. Guys don’t want to worry about how a beer might affect the way they look, so we’ve done all the work for them,” says Shoemack.

Brewers the world over are embracing the ‘healthy beer’ philosophy – half the volume of beer sold in the US is low carb or low alcohol.

Each bottle of Export 33 contains only 4.3 grams of carbohydrate compared to more than 11 grams in the higher carb beers.

Export 33 sits alongside award-winning Export Gold and Export Dry. Export 33 is available in dozens (RRP $21.99) or 6 packs (RRP $12.99) and on tap at selected bars nationwide.