Feel Phenomenal with the Latest High Performance Machine from Gillette

Gillette has taken pole position with its latest high performance machine, Fusion Phenom and racing legend Jonny Reid is the first one lining up on the grid to take it for a test drive.

As A1 Team NZ's only race winning driver, Jonny is a natural ambassador. An expert in handling powerful vehicles including his A1GP car Black Beauty, Jonny relies on sophisticated engineered machines, like Gillette Fusion Phenom, Gillette’s most comfortable shave to make sure he looks, feels and performs his best.

Gillette Fusion Phenom and Fusion Power Phenom combine the breakthrough technology of the Gillette Fusion shaving system, with a cool new design featuring metallic blue and silver satin chrome handles.

“My whole career has been based around high performance machines and the most innovative technology, but for me that extends beyond the race track and into my everyday life,” says Jonny.

“Whether I am navigating the curves on the race track or the contours of my face, I only feel comfortable if I know the machine I am using is one of the top of the range models. Gillette Fusion Phenom provides a close shave to help me feel phenomenal every day,” he says.

Just like the advanced mechanics used in A1GP cars, the innovative design used in Fusion Phenom has been rigorously tested and designed to provide you with Gillette’s most comfortable shave ever.

The man who led the extensive research and development of Gillette Fusion is Kevin Powell, Director of Gillette’s Technical Centre, whose previous experience includes work as a British Defence contractor developing missile guidance systems and engineering that was applied to jet engines for Rolls Royce.

Fusion and Fusion Power Phenom combine revolutionary blade technology on the front and back of a single shaving cartridge for a truly phenomenal shave ever. Fusion Power Phenom is a power wet shaving system that delivers soothing micro-pulses to help reduce friction and increase razor glide versus Fusion Manual.

The Mechanics of Fusion Phenom:

· Gillette Fusion Phenom and Gillette Fusion Power Phenom feature 5-blade Shaving Surface™ technology on the front of the shaving cartridge. The blades are spaced closer together to reduce pressure for a more comfortable shave than Mach 3.

Precision Trimmer blade – a single blade built into the back of the cartridge – allows men to easily trim sideburns, shave under the nose and shape facial hair.
Gillette’s PowerGlide blade edge technology on Fusion Power delivers a smooth blade edge coating, which translates into incredible glide and comfort.
Fusion Power Phenom delivers soothing micropulses that help reduce friction and increase razor glide. When the power turns on, the razor moves so effortlessly it’s barely detectable.
Fusion Power Phenom’s handle features an onboard microchip that optimizes the razor’s performance.
The Flexible Comfort Guard follows the contours of the face to help the 5-Blade Shaving Surface comfortably shave close.
An Enhanced Indicator Lubrastrip fades from blue to white, signalling when shave conditions are no longer optimal.

Fusion Phenom features a bold metallic blue handle with silver and copper accents. Fusion Power Phenom features a silver satin chrome handle with dark blue and white crush accents. The bright orange on/off button is flush with the razor handle to help avoid accidental activation or deactivation, and the Duracell AAA battery is easy to insert and replace. Both razors have Elastomer surrounding the handles to provide a more secure grip and enhance control.

Gillette Fusion Phenom razor and one cartridge (RRP $15.99) and Gillette Fusion Power Phenom razor, one cartridge and one Duracell AAA battery (RRP $17.99) are available at all supermarkets, pharmacies and mass merchandise stores.