New Zealand's Longest Clothesline Successfully Completed

Colgate-Palmolive and New Zealand Red Cross would like to thank New Zealanders for their donations to the Ultra Long Clothesline project.

Organisers estimate that approximately 6,000 laundry items, or 500 loads of washing, were received from around the country.

Donations exceeded the length of the line, which was erected at the Wash Festival on Sunday 19 April, at Mission Bay in Auckland.

The clothesline and Wash Festival was a result of a partnership between Colgate-Palmolive and New Zealand Red Cross. The festival celebrated the launch of Colgate-Palmolive’s new 2x Ultra laundry detergent range, while collecting much needed clothing donations and funds for New Zealand Red Cross.

Colgate-Palmolive Managing Director, Jose Manuel Estrada, says the team was very pleased with the support shown by the public.

“As well as donating clothes, members of the public also helped hang washing donations on the Ultra Long Clothesline.”

New Zealand Red Cross’ National Retail Manager, Patrick Cummings, says all clothing donations will be sold in Red Cross Shops throughout the nation.

Patrick explains that the proceeds from the sale of donated goods then go towards both national and global Red Cross projects.

“The donations ultimately help us to help those who need it most,” says Patrick. “It was great working on the first ever Wash Festival and we were delighted to be the recipient of the washing donations.”

In exchange for clothing donations the Colgate-Palmolive team gave out over 500 2x Ultra product packs and spoke directly to consumers about the benefits of the new range.

“The new 2x Ultra range is better for consumers and the environment as its concentrated formula requires half as much for the same great results,” says Jose.

“Consumer education is vital considering the current changes to our supermarket laundry aisles and the Wash Festival was a fun way for us to celebrate the new product range.”