Introducing New Olay Regenerist Micro-Sculpting Cream

The $50 Dream Cream Set to Hit New Zealand Shores Next Month!

When word got around last year in the UK that Olay was about to launch their luxury anti-ageing super cream, that had been selling out in the US, frenzy ensued. An on-line waiting list was set up to cater to the thousands of enquiries to the Olay consumer hotline, attracting over 20,000 consumers wishing to be the first to purchase the hotly anticipated product.

Now months after hitting the shelves in the UK, US and Australia the product continues to attract an unprecedented level of international media hype:

“There’s a new wonder cream in town - and this time you can afford it,” raves The UK’s Sunday Times Style.

“Hot from the states - Olay’s Regenerist Micro-Sculpting Cream is the new anti-ageing cream everyone is talking about,” says UK Woman Magazine.

The product boasts a dedicated fan base of celebrities, socialites and consumers and the product is so popular that at least one Olay Regenerist Micro-Sculpting Cream is sold every minute in the US and the UK[i]!

Closer to home the Olay Regenerist Micro-Sculpting Cream is already winning rave reviews from renowned Kiwi beauty expert Samala Robinson. The former head of TV3 make-up and styling for ten years, Samala has worked on some of the country’s most famous faces and just simply can’t live without Regenerist Micro-Sculpting Cream. “I couldn’t wait to get my hands on this product when I heard about the amazing success it has had overseas,” Samala says. “It’s an essential item in my make-up kit because it is tremendously hydrating – perfect for prepping skin before putting on make-up. It also helps to smooth out wrinkles and tightens skin on the face and neck. I am so happy it is finally launching in New Zealand.”

New Olay Regenerist Micro-Sculpting Cream is a luxury super-cream that offers the magical experience you have come to expect from a high-price designer skin cream but for a fraction of the cost! In a recent independent study conducted in the US, Regenerist Micro-Sculpting Cream was blind trialed against other prestige face creams and Regenerist Micro-Sculpting Cream outperformed them all!

Sophisticated Anti-Ageing Technology and Outstanding Hydration
This new highly concentrated formula offers outstanding anti-ageing efficacy, combining Olay’s highest level of amino-peptide complex with super hydrating power. The end result is an intensely pampering and sumptuous cocoon for the skin, with its rich super-cream texture and a wonderful, unique scent.

NEW Regenerist Micro-Sculpting Cream will be available from late August 2009. Be the first to hear the exact date of when it is going into stores by calling the Olay stockist number on 0800 441 058

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Notes to editors
i Average sales per minute. P&G calculation based in part on volume sales and share data reported by The Nielsen Company through its Retail Scantrack Services in the US market to which P&G subscribes for the Facial Skin Care category for 3 weeks ending August 2, 2008

Biography
Samala Robinson is the Director of the Samala Robinson Makeup Academy. Samala’s credits include work for all New Zealand’s major fashion magazines, runway shows and advertising campaigns.
Samala was head of TV3 make-up and styling for ten years where she relished the challenge of keeping the channel’s team of presenters at the forefront of beauty and presentation trends.
While the Samala Robinson Makeup Academy is set up with specialist tutors to produce make-up artists with a broad base of skills, Samala’s first love is fashion. She is committed to the academy’s innovative courses producing make-up artists with the best possible fashion skills.


About P&G Beauty & Grooming
P&G Beauty & Grooming products help make beauty dreams real for women worldwide and help men look, feel and be their best everyday. With more than 100 brands available in nearly 130 countries, P&G’s beauty and grooming products delivered sales of nearly $28 billion in fiscal year 2007/08 , making it one of the world’s largest beauty and grooming companies. P&G Beauty & Grooming offers trusted brands with leading technology to meet the full complement of beauty and grooming needs, including Pantene®, Olay®, Head & Shoulders®, Max Factor®, Cover Girl®, DDF®, Frederic Fekkai®, Wellaflex®, Rejoice®, Sebastian Professional®, Herbal Essences®, Koleston®, Clairol Professional®, Nice ’n Easy®, Venus®, Gillette®, SK-II®, Wella Professionals®, Braun® and a leading Prestige Fragrance division that spans from point of market entry consumers to high end luxury with global brands such as Hugo Boss®, Lacoste®, and Christina Aguilera®. Please visit http://www.pg.com for the latest news and in-depth information about P&G (NYSE: PG) and its brands.