Introducing New and Improved Olay Regenerist:Your Laserless Anti-Ageing Option!
Since its launch in New Zealand five years ago, Olay Regenerist has become known as the alternative to drastic anti-ageing procedures such as laser, Botox & chemical peels*.
This year, Olay’s most scientific, advanced and innovative range, and the anti-ageing choice of millions of women around the world, has become better than ever before with the range having undergone a complete transformation – including a formulation upgrade and new packaging.
New Olay Regenerist – a Laserless Anti-Ageing Option
Laser anti-ageing treatments involve using energy from a light source to remove the top layer of skin to stimulate your skin’s own natural wound-healing ability. When your skin is zapped with a laser beam, it rapidly heats up the skin, creating micro-wounds and hence triggering the wound-healing process of your skin.
When skin cells are injured, a slew of amino-peptides are released within the skin, which instructs your skin to repair the damage. These signals cause your skin to produce collagen and elastin, which result in firmer skin and a smoother, more youthful-looking complexion. New Regenerist has a similar mechanism of action to laser and is positioned as a laserless anti-ageing option because you can put the same important amino-peptides to work in your skin, helping to reduce the signs of ageing, without the drastic cosmetic procedure*.
Auckland appearance medicine specialist Dr Garsing Wong says while in the past cosmetic laser procedures have been seen as the ‘gold standard’ for non-surgical revitalization of your skin, the new improved Olay Regenerist range is a great option to help reduce the appearance of lines and wrinkles for younger-looking skin without the use of a laser.
“Overall, I believe the products in the new and improved Olay Regenerist range are scientifically advanced and innovative and can work to help improve the signs of ageing on your face. The science behind the products is impressive,” says Dr Wong. “The new improved Olay Regenerist range is a great laserless anti-ageing option for women who do not wish to take the next step to restore youthful skin.”
2 x The Power of Peptides...
New Olay Regenerist contains an amino-peptide called pal-KTTKS, which is scientifically proven to boost collagen production and help to regenerate skin surface along with another amino-peptide – Carnosine, which protects the skin as a powerful antioxidant and joins the other antioxidants already in Regenerist – Vitamin E and green tea extract. The addition of Carnosine boosts the antioxidant capacity of Regenerist by 30%,
“The amino-peptide complex in Olay Regenerist can help to harness your skin’s natural wound-healing ability to visibly regenerate youthful, healthy skin, leading to a dramatically younger-looking complexion. And with the introduction of Carnosine in new Olay Regenerist, skin can be even more protected,” comments P&G Beauty Senior Scientist, David Khoo.
“When the skin is impacted by environmental factors, collagen becomes damaged and takes the full brunt of the damage. A UV cream helps to decrease some of this damage, but the presence of Carnosine reduces collagen damage by half compared to unprotected skin – basically, Carnosine is proven to protect collagen and the end result – younger looking skin!”
Samala Robinson talks New Regenerist
“Getting older is a part of life but counting the years doesn’t mean you have to count the lines on you face,” says Olay Beauty Expert Samala Robinson. “Being in the cosmetic industry for much of my career, I understand how important it is to feel good about how you look. And after starting my own company and having a child I’ve tried just about every anti-ageing product out there.”
“The Olay Regenerist Range is different – it’s pure science. The result is like you’ve had work done but miraculously with none of the work! My favourite is the Daily Revitalizing Serum; I smooth a few drops over my face and instantly my skin feels nourished and hydrated. I started to notice a visible difference in my skin within days and when I kept using Olay Regenerist my skin began to look cleaner, healthier and younger. Everyone noticed and you just can’t help but feel good about yourself. The best part is it really does work.”
The Olay Regenerist range includes:
Daily Revitalising Serum – RRP $32.99
Daily Revitalising Cream – RRP $32.99
Revitalising Lotion with UV – RRP $$32.99
Eye Lifting Serum – RRP $32.99
Night Intensive Cream – RRP $32.99
Facial Treatment Masks – RRP $39.99
Thermal Skin Polisher – RRP $19.99
The new Olay Regenerist Range is available from leading grocery, mass, pharmacy, and specialty outlets.
For more information contact advertising and public relations agency Impact PR
About P&G Beauty & Grooming
P&G Beauty & Grooming products help make beauty dreams real for women worldwide and help men look, feel and be their best everyday. With more than 100 brands available in nearly 130 countries, P&G’s beauty and grooming products delivered sales of nearly $28 billion in fiscal year 2007/08, making it one of the world’s largest beauty and grooming companies. P&G Beauty & Grooming offers trusted brands with leading technology to meet the full complement of beauty and grooming needs, including Pantene®, Olay®, Head & Shoulders®, Max Factor®, Cover Girl®, DDF®, Frederic Fekkai®, Wellaflex®, Rejoice®, Sebastian Professional®, Herbal Essences®, Koleston®, Clairol Professional®, Nice ’n Easy®, Venus®, Gillette®, SK-II®, Wella Professionals®, Braun® and a leading Prestige Fragrance division that spans from point of market entry consumers to high end luxury with global brands such as Hugo Boss®, Lacoste®, and Christina Aguilera®. Please visit http://www.pg.com for the latest news and in-depth information about P&G (NYSE: PG) and its brands.