Schwarzkopf Essential Colour: for hair colours pampered by nature

Internationally, people are steering more towards products that contain naturally derived ingredients. In New Zealand, this trend has become increasingly popular within the body and haircare industry, however hair colouration has not focused on this nature aspect…until now.

An increasing amount of women are requesting hair colourations that are gentle to the hair including model and Schwarzkopf Essential Colour ambassador, Cindy Crawford. Without compromising on performance, women are becoming more concerned about the ingredients in products and seeking out natural, milder formulations.

Market research has shown that “ingredients gentle to the hair” are the second most important factor people consider when choosing a hair colourant.**

Schwarzkopf now combines the intensity of colour with the gentleness of nature and delivers with up to 100% grey coverage.

Introducing Schwarzkopf Essential Colour:
our first permanent colouration with 0% ammonia and naturally derived ingredients.

The innovative crème formula contains caring lychee–extract and organic white tea for intense long lasting colour with up to 100% grey coverage.

With no ammonia and a specially developed, refreshing perfume, Schwarzkopf Essential Colour makes the colouration experience even better and leaves you with long lasting colour and glossy shine. The range comes in 12 shades and will be stocked nationally at all major supermarkets, independent and specialty outlets and selected pharmacies from February 23. RRP: $15.99.