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Tails set to wag again at this year's 'Purina Bark in the Park'

Tuesday 16 February 2010, 11:53AM
By Purina


Excited dogs from all around Auckland will be dragging their owners out the door to take part in the fun at the third annual ‘Purina Bark in the Park’ event next month. 

The free event will be held at Waiatarua Reserve, 98 Abbots Way, Meadowbank on Sunday 21 March, from 9.00am – 2.00pm and welcomes dogs of all shapes and sizes to have a fun ‘doggy day out’. 

Melissa Harland, Brand Manager for Purina, says that encouraging owners to get active and have fun with their dogs is the main reason for the free event, which last year drew attendance from more than 1,500 people.    

Tail wagging activities on the day will include:

  • The annual PURINA ONE Jog the Dog fun-run/walk at 10am. Registrations are free and open from 9.00am
  • Free doggie makeovers and a doggie photo with BENEFUL
  • Free PRO PLAN vet advice on extending the life of your dog
  • Free behavioural consultations at the PURINA Tent
  • Let your pooch cool down at the PURINA ONE cooling station
  • Exclusive Purina Bark in the Park deals and specials on PURINA products on the day
  • Competitions, free samples, stalls, prizes and much more!

Ms Harland says that Purina Bark in the Park is also a great opportunity for dog owners to meet each other and make friends while their dogs do. 

“For dog owners, there’s nothing more exciting than meeting someone else with the same dog breed, so you can share and compare notes about behaviour and care,” she says. 

Lots of fun competitions are run throughout the day, including:

  • Owner / dog look-alike
  • Best dressed
  • Most excitable
  • Waggiest tail

Ms Harland says that the event is also open to prospective pet owners who are looking to welcome a dog into their home. 

“It’s a great opportunity to see all the dogs in action,” she says. “We get lots of people coming along to see the different breeds and to get free advice from the Purina experts.” 

For more information about Purina Bark in the Park, visit or

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About Nestle Purina New Zealand

For over eighty years Purina has been a leader in the advancement of pet care and pet nutrition.

Purina’s expert nutritionists, food scientists, vets, and animal behaviorists are constantly discovering new ways to help pets lead healthier, happier, longer lives.

No one invests more in research and development, and as a result Purina has made more breakthroughs in the field than any other company.

Today Purina is one of the world's leading pet care companies, producing some of the best known pet food brands; many of which have served pet owners for generations. Each is the result of the very latest advances in quality, taste and nutrition.

Purina products are designed to give pets and their owners the best possible choice of recipes and formats, for every life stage and lifestyle.

Purina is also a committed member of the wider pet care community, supporting charitable organisations, working closely with the communities in which we work and operate, and promoting responsible pet ownership in New Zealand and worldwide.

With over seventy per cent of New Zealand households owning pets, Nestlé Purina is servicing a growing market.

Throughout the company's long history in the pet care business, it has built strong brands such as TUX, FRISKIES and FANCY FEAST.

In 2002 the company acquired Ralston Purina, which saw the introduction of brands such as Purina ONE, BENEFUL and PRO PLAN.