Yellow Chocolate Sells Out In Two Weeks

New Zealand’s most anticipated chocolate bar, Yellow Chocolate, sold out in two weeks, making it the fastest selling new chocolate bar launch in the past year.

The overwhelming demand for Yellow Chocolate is a great result for rookie chocolate creator Josh Winger, who accepted Yellow’s mission to create the world’s first yellow tasting chocolate bar just six months ago, using companies sourced only from Yellow™, Books, Online, Mobile and Maps.

Launched on Monday, February 8, Yellow chocolate had sold 73,000 bars by its first three days on sale. In an exclusive distribution deal with Countdown, Woolworths and Foodtown only 102,000 limited edition bars were made.

“The sales of Yellow chocolate far exceeded expectations. This is one of the fastest selling new chocolate bars Progressive has experienced in a decade,” says Eve Dhar, Progressive Enterprises Limited category manager.

“I had an inkling it might sell out really quickly, and it sure has!” says Josh.

Meanwhile, hundreds of listings for Yellow Chocolate have popped up overnight on Trade Me.

With bids ranging in price from $2 to $300, it seems consumers are happy to pay a premium for the taste of Yellow.

One enthusiast has launched a Facebook page called ‘Make More Yellow Chocolate’ and has a following of 362 fans, demanding another run of the limited edition chocolate.

“Public response has been awesome; I’ve had really good feedback so it’s a great result for everybody involved,” says Josh.

“The job is done now thanks to all the great businesses I found in Yellow pages,” says Josh.

Yellow™ Marketing Director, Kellie Nathan, says “We wanted to prove that just about any mission could be completed using Yellow – the book, online or mobile. And we’ve certainly done that!”

Ends/’Job Done’