In an Absolut world, sharing is art
Tuesday 8 June 2010, 10:01AM
By Pernod Ricard New Zealand
961 views
For the past 30 years, ABSOLUT VODKA has been on a mission of sharing art with the world. This winter, ABSOLUT VODKA collaborates with internationally renowned urban street artists Stephen Powers and Chiho Aoshima to launch four limited edition pitchers in New Zealand featuring contemporary custom-designed artwork.
“ABSOLUT has always had a great interest in and a passion for artistic expressions and popular culture. We are extremely grateful for our collaboration with Stephen Powers and Chiho Aoshima in inviting people to experience the ABSOLUT art of sharing, our universal idea of sharing art, food, drinks and experiences,” says Rachel Morrison, ABSOLUT Brand Manager - New Zealand.
The vision from ABSOLUT VODKA of sharing art and drinks is brought to life through four limited edition pitchers, featuring custom-design by two exciting contemporary urban artists: New York’s Stephen Powers and Tokyo’s Chiho Aoshima. They have created two unique artworks each to be shared with the world, allowing consumers to share both art and drinks with friends.
The collectable ABSOLUT ART OF SHARING limited edition pitchers are built on the legendary ABSOLUT heritage of creating groundbreaking bottle and package designs, with recent big sellers like ABSOLUT ROCK EDITION and “In an ABSOLUT world, every night is a masquerade” gift packs.
In the interactive environment in New Zealand, people can experience the ABSOLUT ART OF SHARING on absolut.com/newzealand and also find out some great information on the new ABSOLUT Facebook New Zealand fanpage www.facebook.com/absolutnewzealand.
The new ABSOLUT ART OF SHARING limited edition pitchers will be available from early June from leading liquor outlets (RRP $34.99) in New Zealand.
Visit www.absolut.com/nz
Join www.facebook.com/absolutnewzealand
IN AN ABSOLUT WORLD, SHARING IS ART
ABSOLUT VODKA PRESENTS FOUR LIMITED EDITION PITCHERS –
EACH WITH ITS OWN COCKTAIL
ABSOLUT INVITATION
200ml ABSOLUT original, ABSOLUT Citron or ABSOLUT Mandrin
300ml Earl Grey tea
300ml soda water
10 wedges of lemon
Method: Build over ice and stir. Garnish with lemon wedges. Stir again. Share!
ABSOLUT FUSION
200ml ABSOLUT original or ABSOLUT Citron
75ml passionfruit pulp
450ml soda water or lemonade
10 wedges of lime
Method: Build over ice. Stir gently. Garnish with lime wedges. Stir again. Share!
ABSOLUT WELCOME
200ml ABSOLUT original, ABSOLUT Citron or ABSOLUT Mandrin
200ml ruby red grapefruit juice
450ml soda water or lemonade
10 wedges of lemon or lime
Grapefruit wedges
Method: Build over ice and stir. Squeeze the wedges and drop in the pitcher. Stir again. Start sharing!
ABSOLUT HOUSE PARTY
200ml ABSOLUT original, ABSOLUT Citron or ABSOLUT Raspberri
150ml freshly squeezed lemon or lime juice
75ml raspberry cordial
400ml soda water or lemonade
10 wedges of lime
Method: Build over ice and stir. Squeeze the lime wedges and drop in the pitcher. Stir again. Go ahead and share!