Creative Embroidery – Offering New Zealand Businesses Affordable Apparel Branding

Wednesday 9 June 2010, 9:07AM

By Penny Gardiner


Corporate branding is one of the most crucial aspects of a company’s marketing strategy. Creative Embroidery have been working with many of New Zealand’s top companies offering them an affordable embroidery solution using the latest digital machine embroidery.

One of the most popular items that companies are now embroidering are sporting clothing and caps. At a recent corporate cricket event in Auckland, the sponsors had their logo and branding embroidered on caps that they gave to all the teams. The obvious benefits of this, apart from brand loyalty is that the participants may continue to wear their caps after the competition, thereby inadvertently continuing the marketing the sponsors company.

Shirley Poelman is the owner of Creative Embroidery ( Auckland’s premier embroidery company. Shirley has seen the market change and evolve over the years with developments in digital embroidery, she identifies the quality of product and customer focus of Creative Embroidery as their point of difference.

“A lot of embroidery is now being done abroad in China and India, however, Creative Embroidery takes pride in the fact that we offer a service that is created in New Zealand by Kiwis for Kiwis.

“The reason that Creative have been successful is that we treat all our customers (no matter how big or small) with the same respect and customer service that we would expect to receive ourselves. We also strive to offer a premium quality product at an affordable price.”

Auckland embroidery companies come and go, therefore finding a long standing embroidery company like Creative Embroidery that offer exceptional service is crucial. To contact Shirley Poelman or any of the team at Creative Embroidery call 09 573 5111 or email or visit the website at