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McCashin's Brewery and Hancocks join forces

Monday 16 August 2010, 7:56PM

By Professional Public Relations (NZ) Limited

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NELSON

The iconic McCashin’s Brewery in Stoke, Nelson has appointed Hancocks Wine & Spirit Merchants as its distributor for the New Zealand domestic market.



Both McCashin’s Brewery and Hancocks are New Zealand owned and operated companies with a strong family history.



The partnership will see Hancocks responsible for McCashin’s portfolio of premium brands, including Rochdale Traditional Cider, Frute Real Fruit Cider and 26000 Vodka.



McCashin’s Brewery and Hancocks will also be launching a new range of premium beer into the New Zealand market later in the year.



Dean McCashin, of McCashin’s Brewery is confident about the synergy between the two New Zealand companies.



“Hancocks has an impressive track record for both off-premise and on-premise led brand building and we are excited about the potential of this partnership,” says Mr McCashin.



“We feel that with these strong credentials and complementary brand portfolio, Hancocks is the ideal partner to build on the successful growth of our brands in New Zealand.”



Managing Director of Hancocks, Joe Jakicevich is also very positive about the partnership and excited about working with McCashin’s range of brands.



“We are delighted that McCashin’s Brewery has chosen Hancocks to manage its brand portfolio and are looking forward to developing these superb brands even further,” says Mr Jakicevich.



The McCashin’s Brewery produces a unique range of beverages lovingly handcrafted from traditional recipes that have been the pride of the McCashin family for almost 30 years.



Hancocks has an extensive wine and spirit portfolio for many renowned local and international brands. Specialising in the sale of premium brands, Hancocks Wine and Spirit Merchants are one of New Zealand’s leading brand marketers and distributors to the liquor industry.