Announcing the winners of the 2010 TVNZ-NZ Marketing Awards

Following months of trawling through entries, rigorous judging, and back-patting of finalists, the New Zealand marketing community was in celebratory mode tonight at the 2010 TVNZ-NZ Marketing Awards.

In recognition of marketing excellence driving business results, NZ Marketing magazine and the New Zealand Marketing Association (NZMA) proudly announced this year’s winners of the coveted TVNZ-NZ Marketing Awards.

The judges praised Fairfax Media Supreme Award winner, 2degrees, for becoming very successful in a very short time. 2degrees “used great insight, they’re brave and innovative, and being quintessentially Kiwi they’ve got the knack of capturing the hearts and minds of middle New Zealand”.

NZ Marketing publisher, Vincent Heeringa exclaimed “These awards are reserved for those who execute a great strategy – not just those who make nice ads. But with 2degrees they’ve achieved both!”

In keeping with the science of marketing theme, the crowd of passionate marketing and business leaders enjoyed an evening of entertainment and celebration amid flaming test tubes and dazzling pyrotechnics with awards host, Te Radar, and live band Gourmet Peppers.

“It’s brilliant to see such widespread participation throughout the marketing community. As an industry, we should be proud of the work we have been doing. We thank all entrants for their contribution, and congratulate this year’s winners for driving innovation and thought leadership for New Zealand businesses” says Sue McCarty, NZMA’s Chief Executive.

A full list of winners can be found below or at www.nzmarketingawards.co.nz

2010 TVNZ-NZ Marketing Awards Winners

Fairfax Media Supreme Awards

2degrees Staying 2degrees

New Zealand Post Business to Business Award

Messenger Services Ltd Stuck - we sort it

Consumer Services Award

2degrees Staying 2degrees

University of Otago Emerging Business Award

Red Witch Analog Pedals Ltd Red Witch Analog Pedals

New Zealand Marketing Magazine Export Marketing Award

New Zealand Honey Co Healthy Honey

Smartsource Marketing Fast Moving Consumer Goods Award

Joint winners:

Frucor Beverages Rocket Man campaign

Mars NZ Ltd WHISKAS Dry Catfood

DNA Not-for-Profit Award

Ministry of Health The National Depression Initiative

Morton Estate Wines Retail Award

McDonald's Restaurants (NZ) Weight Watchers Meals

GEON Rookie Marketer of the Year Award

Anna-Claire Clendon, enlight photo

New Zealand Post Marketer of the Year Award

Adam Maxwell, Independent Liquor

TVNZ Marketing Hall of Fame

Associate Professor Richard Brookes

Judges' Choice Awards

TVNZ Innovation in Marketing Award

Frucor Rocket Man campaign

Colmar Brunton Most Authentic Brand Award

Air New Zealand Nothing to Hide

carboNZero programme Sustainability Award

Wellington Combined Taxis NZ's first carboNZero certified taxi service

AUT University Transformational Marketing Award

2degrees Staying 2degrees

Ends


About Tangible

Tangible Media is the new publisher of NZ Marketing magazine and its sister brand StopPress.co.nz. Tangible recently merged with previous owners HB Media, and is now one of New Zealand’s largest publishing companies producing multi-award winning titles such as Idealog, Dish, Real Groove, Habitat and many more.

TangibleMedia.co.nz


About the New Zealand Marketing Association


Our Vision and Mission

The New Zealand Marketing Association (NZMA) is the hub of New Zealand’s marketing industry, the heart of our marketing community and a centre of excellence for all things marketing.

Our mission is to facilitate a vibrant community of engaged marketing and business professionals who together foster the evolution of successful, market-led New Zealand businesses making a positive contribution to the New Zealand economy.


Our Purpose

The NZMA’s purpose, on behalf of the business community in New Zealand, is to facilitate and promote best practice, responsible marketing and champion self-regulation over government legislation so that:

Businesses can continue to freely and creatively take their brands, products and services to market without undue restrictions or unnecessary compliance costs
The marketing profession and those representing it (marketers and business leaders) deliver the best return on marketing spend to achieve real business results
Marketing remains a key economic enabler in New Zealand

The Marketing Association acknowledges New Zealand Post as Principal Business Partner.