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GeoSmart Maps prove extremely popular with 3.5 Million Page Impressions on The Edge Lost in a Box Competition

Thursday 30 September 2010, 11:49AM

By Luigi Cappel

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Lots of guesses
Lots of guesses Credit: Luigi Cappel

The Edge Radio station ran a 21 day competition on the radio and web, using a web mapping tool created by GeoSmart Maps. The concept was that they hid a girl ‘Emma’ in a box for 21 days and listeners had to guess her location by placing a map pin on a web map on The Edge website. 350 Million Page Impressions later she was located to within a metre.

“GeoSmart has been evangelising the concept of using Location as a marketing tool since they launched their SmartFIND mapping API’s and web services a few years ago”, according to Sales & Marketing Manager, Luigi Cappel. “Location can be used in many ways with a variety of media and GeoSmart has the technology to support everything from print, through to unique web applications and also mobile phones with or without GPS.”

“In this case the requirement was to allow the public to place a virtual map pin on a map on The Edge web site. Each entrant was only allowed one pin, but they could move it as often as they liked as the clues came out on the radio, through social media and of course on the website.”

The Edge Network National Promotions Manager, Robert Dickey said, “The mapping system was amazing, everything that we could have wanted. Listeners found it easy to use and I'm sure it had millions of hits. GeoSmart’s web developer was great and always willing to help with any thoughts or changes I may have had.”

“We had over 3.5 million page impressions, over 200K UB's who spent an average of 7:45min on the site.”

Luigi Cappel said that GeoSmart attends conferences and forums in New Zealand and overseas to stay up with the play on what works and what doesn’t in the area of Location Based Services (LBS) including proximity based marketing, location based games, tourism, car navigation and other areas which are a rapidly growing segment worldwide. “People are very mobile today and are conversant with web mapping, car navigation on mobile and dedicated devices. A campaign like this proves that the public don’t need to be educated or convinced to participate. In a country of 4.5 million people, 3.5 million page impressions over 3 weeks say it all. We were delighted to have the opportunity to participate in this campaign and look forward to working with The Edge again in future and any other marketing people looking to get involved with Location Based Services.”