Alt Group reaches Pinnacle again at Australian awards
Friday 22 October 2010, 5:33PM
By Alt Group
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Auckland based multidisciplinary design company, Alt Group, returned home with a swag of major awards, including two Pinnacle awards, from last weekend’s AGDA (Australian Graphic Design Association) Awards in Brisbane.
Alt Group also picked up three Judges’ Choice awards, 20 Distinctions and were finalists in nine categories, giving the company a grand haul of 34 awards, more than any other Australasian design company. The AGDA wins bring Alt Group’s awards total for 2010 to 86 local and international awards.
The AGDA Awards are held biennially and Pinnacles are presented only to designs which the judges score unanimously over 90 per cent. Up against over 2,000 entries Alt Group won Pinnacles for its brand book for Auckland Museum and for its packaging of The Vigneron Centenary Wine, a project celebrating the life of pioneer winemaker, Najib Corban, grandfather of Alt director, Ben Corban.
Alt Group won Judges’ Choice awards for its brand campaigns for Auckland Museum and boutique law firm Hudson Gavin Martin as well as for their client gift, a Lean Year, a bottle of wine featuring a pronounced curved shape to symbolise 2009’s economically lean year.
Corban and his fellow Creative Director, Dean Poole, believe that entering international and local competitions is an important way to continue to benchmark their work, and also to promote New Zealand design.
Corban said the company was surprised and delighted by their wins at AGDA and in particular with their two Pinnacles.
“This year there were a bumper number of entries at AGDA, and so to come away with two Pinnacles is a great endorsement for the work the team has put into these projects.”
The design company also won 20 Distinctions for an assortment of work including its Auckland Museum Late campaign for the brochure for dance company, Black Grace’s Gathering Clouds performances; for a book, Thinking outside the Chair, describing the design development of Formway’s Be Chair; and for further volumes of the New Zealand CD series. Alt also won distinction in digital media for websites for fashion designer Karen Walker and for office furniture designer and manufacturer, Formway.