New TVC for Tui: Brewing Legends Since 1889

There were probably a few things you got up to over the weekend, but launching a TVC most likely wasn’t one of them, unless you’re New Zealand’s favourite beer brand.

http://www.youtube.com/watch?v=uCjfBgM0u0k

Tui has been busy filming a new campaign which went to air for the first time on the weekend. The idea behind the ad “Tui Brewing Legends Since 1889”, is inspired by a consumer insight, “When a group of lads get together and enjoy a couple bottles of fine Tui beer, the yarns start spinning and legends are born.” It’s also based on a real local story.

This story involves a group of lads who were in the middle of a game of golf at the local course when a moment of genius struck and they decided to take the game cross country – from the ninth hole of the golf course, they went across several farms and land hazards to end their golf game on the lawn in front of the Tui Brewery Tower. And the rest, as they say, is history (or legend, as the case may be).

Tui Marketing Manager, Jarrod Bear, comments, “The Tui drinker has always been at the heart of the Tui brand’s activity and why wouldn’t they be? Our drinkers are our reason for being which is why Tui’s new TVC is quite special, it’s the brand’s way of recognizing the contribution they make to the Tui brand – they make Tui what it is. It’s our aim for the campaign to inspire more legends to be born as well as sharing existing ones for more people to enjoy.”

Tui worked with Saatchi & Saatchi to bring to life the new campaign which will be rolled out over summer and include the TVC, print ads, promotions, web ads and point of sale artwork.

If you can’t wait till the next time you watch TV to see Tui’s new ad, visit www.tui.co.nz and view it as many times as you want.

Tui has plenty more legends up its sleeve, so stay tuned.