Yellow® wins Digital Brand Of The Year

Yellow® has been awarded Digital Brand of the Year by the Asian Digital Media Awards, beating some of the world’s leading brands for the accolade.

Yellow® and its agencies Colenso BBDO/ AIM Proximity, received the award after winning Platinum and Best in Show awards for the Yellow Chocolate campaign. The campaign also took out Gold in the Media Innovation category and Gold in the Best Integrated Campaign. 

“This award highlight’s Yellow’s commitment to online and digital development as a core part of our business model,” says Kellie Nathan, Marketing Director at Yellow®.

 “We are making a significant investment in enhancing and multiplying our digital presence this year. Yellow Pages Group has an enviable programme of new developments online and we are looking forward to offering our customers continued innovation and integration.”

 “Recognition for these awards deservedly goes to Colenso BBDO / AIM Proximity for devising very clever campaigns for Yellow® Chocolate and also for Yellow® Treehouse which last year also received the Platinum Best in Show award. The commitment and creativity shown by the agency has been superb,” she says.

Last year the Digital Brand of the Year award went to IBM.

The Digital Media Awards is the largest digital media award show event for the Asia Pacific region now in its fourth year. It’s a show that celebrates the best Asia Pacific digital marketing industry has to offer. The awards attract over 4,000 entries featuring some of the region’s best digital work from advanced digital markets such as Japan, China and Korea as well as the expanding digital markets of India, Australia and New Zealand.

The award show and presentation dinner were held last night at the Grand Millennium Hotel in Beijing, China and attended by over 500 people.