Harcourts launches industry-leading eCampaign app for iPad

International real estate group Harcourts have added to their already impressive technology suite with the launch of their latest innovation, the eCampaign application for the iPad.

The new application has been designed to benefit Harcourts’ sales consultants and their clients, enabling the Harcourts team to use an iPad for a range of key activities including reviewing current and recently sold comparable properties with their clients, putting together personalised marketing campaigns with them and showing their clients relevant videos.

Harcourts International Head of E-Business Gregg Toyama explains that with the eCampaign application Harcourts’ sales consultants can prepare and save multiple property presentations prior to meeting with their clients, automatically synchronising photos, property details and maps from the company’s internal technology system Harcourts One.

The application also enables Harcourts’ sales consultants to use their iPad to show their clients comparable properties for sale in the same area, using Google Maps functionality, and to look at recent comparable sales.

“They can also design tailored marketing plans with their clients, having taken them through a selection of brochures, signboards, print and online marketing products, and then create the associated marketing schedule and email it to their clients using the calendar functionality,” Mr Toyama says.

“In addition eCampaign for iPad has an innovative commission calculator and allows Sales Consultants to easily access relevant videos from YouTube to show to their clients.”

Mr Toyama says he believes the easy-to-use application designed to utilise the iPad’s unique features sets a new benchmark in the Australasian real estate industry and he is excited about its potential for being used to assist Harcourts’ clients in the decision-making process.

“Mobile technologies are revolutionising the way our sales consultants do business, allowing them to engage with their clients in a more interactive and personal manner. Tools like the iPad make the potential of applications like eCampaign limitless - who knows where it will evolve from here,” he says.

The new application follows the launch earlier this year of Harcourts Mobile Agent application for iPhones and iPads, a tool which allows Harcourts clients and sales consultants to search the group’s Australasian listings and team.