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Localist looking to shake up the market with M&C Saatchi

Friday 10 December 2010, 2:09PM
By Localist
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New start-up directory service, Localist, has appointed M&C Saatchi for its advertising and digital communication services. Localist is a fresh new way for Aucklanders to share tips, shout about great experiences, find out about local events and activities and find the things they need locally. 

“In choosing a partner we talked with a number of agencies” said Blair Glubb, Localist CEO. “We found that M&C Saatchi was a good fit for us. They are an agency that understands the power and potential of digital and social media. This combined with their expertise in brand and retail means they are able to help us develop a truly integrated campaign foundation.  

“The other big plus is that myself and a fair few members of the team have worked with these guys in the past. They’re as excited as us about the potential of Localist, and getting that true connection to what we are trying to achieve is vital.” 

Darryn Melrose, CEO of M&C Saatchi, said “As soon as Blair first told us about Localist, we wanted to work on this piece of business. So we were absolutely delighted to be appointed. It’s a great opportunity to be involved in a truly innovative start-up. They’ve gone out and spoken to Auckland businesses and actually listened. Businesses are disgruntled with what else is out there; they’re not seeing any benefit to them. Localist will be different. It’s a service that really will help businesses talk with their customers.’ 

Melrose added, “The other thing we’re really happy about is working with Blair, Sheryl, and Lorraine again. They pushed us for great work in the past and we’re champing at the bit to do the same for them on Localist. We can’t wait to shake up the market.” 

About Localist:

Localist is a new venture from New Zealand Post so it’s 100% Kiwi owned. Localist is taking the best that business directories have to offer, along with the power of social media, to create something new. Localist promises to be more than an insider’s guide to your community. It’s a better way for businesses and consumers to connect inside communities, and share tips and opinions of what is good locally.  

About M&C Saatchi:

Formed in 1995, M&C Saatchi is the world’s fastest growing agency network. M&C Saatchi has offices in Auckland and Wellington, servicing clients in the retail, government, media and digital sectors.