This year's ISPO winter sports trade show is the biggest yet, with an increase in the number of exhibitors and a focus on Healthstyle, reflecting a new health consciousness among German consumers.
Foot Science has successfully exhibited at ISPO for a number of years, but this year marketing manager Maureen Manson will be part of the team launching the new go soles orthotics range, and presenting the new company branding to retailers and distributors across Europe.
"This is the biggest winter sports trade show in the world and is one of the most important events on our marketing calendar, " Manson says.
"We are looking forward to representing New Zealand and sharing our new designs and marketing materials with retailers who will be selling our products across Europe."
Foot Science designs and manufactures the innovative Formthotics range of orthotic insoles, which are custom fitted by medical professionals and specialist outlets.
The range of foot orthotics includes the new go soles orthotics range; Formthotics Medical, designed to help address a range of foot and leg conditions; Formthotics Sport, which includes running orthotics; Express Orthotics; Junior Formthotics and Formthotics Everyday.
Foot Science International is a 30 year old company, based in Christchurch, New Zealand and exports around the world.