People are talking about your company – and the whole world is listening. The increasing prevalence of blogging, forums and social media have opened up companies and individuals to a plethora of feedback, both positive and negative.
So how do you monitor and manage your online reputation when everybody is a critic? One way is by instructing a professional online reputation management company to monitor, report and react to online comments and opinions.
Richard Conway, owner of Pure SEO one of New Zealand’s leading search engine optimization companies says;
“The process of online reputation management is not so different to those used in search engine optimization, however the goals and implementation is vastly different’
“We have been approached by all sorts, from major celebrities to large corporations looking for ‘damage control’. We consider and price each enquiry on a case by case basis, as the hours spent can vary hugely between jobs.’
“Other companies just want us to monitor and respond to ‘chatter’ about their business – both positive and negative, to build up a trusted online brand”
A recent survey in America by the Opinion Research Corporation cited 84% of people surveyed say that online reviews influence their purchasing decisions. This figure is likely repeated across many industries; employers looking at new employees, companies looking for service providers or even families checking out potential new family members!
If you are interested in finding out more about reputation defending or online reputation management speak to the experts (online reputation management) on (09) 950 3888.