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Kiwis get behind All Blacks in one of their biggest years yet

Sunday 24 April 2011, 10:56AM

By The Coca-Cola Company

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Former-All Black Frank Bunce
Former-All Black Frank Bunce Credit: The Coca-Cola Company
Former-All Blacks Christian Cullen and Frank Bunce
Former-All Blacks Christian Cullen and Frank Bunce Credit: The Coca-Cola Company
Former-All Black Christian Cullen
Former-All Black Christian Cullen Credit: The Coca-Cola Company
All Blacks fans sign their messages of inspiration
All Blacks fans sign their messages of inspiration Credit: The Coca-Cola Company

Huge numbers turned out over the long weekend in Auckland to sign the Coke Zero Bound By Black™ book, offering their messages of support for the All Blacks in 2011.

The tour launched in Aotea Square on Thursday and excited fans got the chance to sign the Coke Zero Bound By Black™ book that will be presented to the All Blacks in July and meet with All Blacks legends Christian Cullen and Frank Bunce, who signed autographs and had their pictures taken.

“We’re really pleased to see the enthusiasm for the All Blacks from so many fans at the very first signing,” said Bunce.

“I know the boys will really appreciate the support.”

The book signing events were held in three more Auckland locations over the Easter weekend. The tour moves on to Wellington on May 21 and then Christchurch on June 4. Visit www.boundbyblack.co.nz for full event dates and times.

Fans overseas or those who can’t attend an event can also go to www.boundbyblack.co.nz and sign the book online. These messages will be added into the actual book prior to its presentation to the full All Blacks’ team in Auckland in July.

Fans can also go in the draw to attend this exclusive All Blacks book presentation via the Coke Zero Bound By Black™ website, in a New World store between 2 May - 12 June, or by listening to The Rock.

Notes to editors:

· AUCKLAND
Thursday 21 April – 11-1pm, Aotea Square, CBD
Friday 22 April – 9am – 6pm, Royal Easter Show, Greenlane
Sunday 1st May – 10am - 1pm, New World Albany, Westfield
Sunday 1st May – 3pm - 6pm, New World Mt Roskill

· WELLINGTON
Saturday 21 May – 10am - 1pm, New World Thorndon
Saturday 21 May – 3pm - 6pm, New World Porirua
Sunday 22 May – 7:30am - 2pm, Harbourside Markets, Waitangi Park

· CHRISTCHURCH
Saturday 4 June 10am – 1pm, New World South City

Saturday 4 June 3pm – 6pm, New World Halswell
Sunday 5 June 10am – 1pm, New World Rangiora
Sunday 5 June 3pm – 6pm, New World Northwood

· At least one All Blacks legend will be present at all the book signings.

· The Book will be bound to include all of the online messages and presented to the whole All Blacks team at an exclusive ceremony to be held in Auckland in July.

· Children under the age of 12 must be accompanied by a parent or guardian to attend an event and write messages in the Coke Zero Bound By Black™ book.