Coke Zero is gathering online messages of support from All Blacks’ fans across New Zealand and internationally to inspire the team to go all the way in 2011.
All Kiwis can go to the Coke Zero Bound By Black™ website boundbyblack.co.nz to personally sign messages of support for the All Blacks in 2011. Those who leave messages can also go in the draw to attend the exclusive book presentation to the All Blacks team.
The website lets you create a personalised message which will be added to the Coke Zero Bound By Black™ book before its presentation to the All Blacks team in July.
The response from fans has been excellent so far with messages like “We’re 100% behind you AB’s, make New Zealand proud” appearing in the book. Need some inspiration? You can check out other messages posted by other fans at boundbyblack.co.nz.
To accompany the website, the Coke Zero Bound By Black™ book is touring the country, stopping in Wellington May 21, 22 and Christchurch June 4, 5. People can sign the book and also meet with either All Blacks legend Christian Cullen or Frank Bunce, who will be there to meet fans and sign autographs. Go to boundbyblack.co.nz for tour event dates.
All Blacks legend Christian Cullen who is accompanying the Coke Zero Bound By Black™ book on tour says he has been blown away by some of the fan’s messages.
“The country is really getting behind the All Blacks this year and some of the messages have been very moving.”
The Coke Zero Bound By Black™ book tour launched in Auckland on April 21 and runs through to June 2011. To sign the book online, view supporter messages or for more information on event locations, visit boundbyblack.co.nz .