New Agency Appointed for Number One News Site

Friday 17 June 2011, 8:26AM
By Fairfax Media

AUCKLAND CITY has appointed a new creative agency to help steer its strategic direction.

‘Shine’ is a fast growing, independent agency that takes an unconventional approach, particularly to helping brands challenge the status quo. Marketing Manager, Phillipa Cameron, says Shine demonstrated the ethos they were looking for in an agency, which will influence’s marketing strategy from product development through to consumer communications.

“As continues to enhance its use of social media and develop emerging technology across apps, tablet and mobile news, we knew a boutique agency like Shine would be the right fit. Shine brings the nimbleness required for the quickly changing digital landscape, yet also has strong strategic skills that have helped build new brands like Mammoth Yoghurt into significant successes,” says Cameron.

The account will be led by Shine co-owner and founder Simon Curran who says he’s excited to be working on such a dynamic brand with lots of room for innovative thinking and ideas.

Stuff is New Zealand’s leading news web site which saw 3,552,521 monthly domestic unique browsers in May 2011 and 134,188,812 page impressions*.

At the recent Canon Media Awards, received the award for Best News Site for the second year in a row and also received the award for Best Use of Emerging Technologies for its ipad and iphone app.

*Nielsen Market Intelligence May 2011