SmallWorlds appoints Nicole Scheid as Digital Marketing Manager
Wednesday 6 July 2011, 10:04AM
By SmallWorlds
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Social gaming company SmallWorlds has appointed Nicole Scheid as Digital Marketing Manager. She has held several senior online roles, including Head of Marketing at Yahoo! Inc‘s New Zealand operations, the New Zealand Automobile Association’s Tourism division, and at online marketing agency First Rate.
As Marketing Manager, Scheid is responsible for driving the fast-growing company’s international customer acquisition and online engagement strategies. Following a recent investment round, SmallWorlds plans to expand further in the US and into other, non-English speaking markets.
Launched in 2008 by entrepreneurs Mitch Olson and Darren Green, SmallWorlds is New Zealand’s largest social gaming company with 6.5 million registered players. SmallWorlds currently employs over 35 staff and plans to create 20 new positions this year.
Games on social networks earned over US$1 billion last year, and are expected to be a US$5 billion industry by 2015. Over 300m people play games on Facebook alone each month.