What's My Number campaign achieves record switching numbers

The first month of the Electricity Authority’s ‘What’s My Number’ campaign has seen the number of consumers switching electricity suppliers increase by nearly 60% compared to the same month last year.
In June, 45,974 consumers switched suppliers, against 28,808 in June 2010.

In all, during the first month, 226,419 consumers used www.whatsmynumber.org.nz to find out how much they could save on their electricity bills, and clocked up total potential savings of over $37 million annually.

“New Zealanders are taking advantage of an easy way to check whether they can get a better deal for their power, and then proactively shopping around for new electricity suppliers,” said Authority Chief Executive, Carl Hansen.

“Having 1,532 people switching to a better deal each day is stimulating competition and we are seeing signs of retailers improving offers and increasing efforts to recruit and retain consumers”.

The `What’s My Number’ campaign, conducted by the Authority in partnership with the Ministry of Consumer Affairs and Consumer NZ, aims to help New Zealanders make more informed choices about their electricity suppliers.

The www.whatsmynumber.org.nz website enables people to quickly identify their estimated savings using a simple calculator. People wanting to access the estimated savings can then link to the Consumer NZ’s Powerswitch site www.powerswitch.org.nz to confirm details and initiate the switch to a new retailer.

For more information visit www.whatsmynumber.org.nz.