Wellington and the Kapiti Coast are to receive a multi-million dollar profile on prime-time
British TV – thanks to a reality TV series showcasing people looking at immigrating ‘down-
under’ to start new lives.
The TV show is called Wanted DownUnder, and focuses on average British couples and
families wanting to start new lives in New Zealand. The BBC flies the potential immigrants
out to New Zealand for a week and introduces them to the Kiwi way of life – profiling
lifestyle options, employment opportunities, and a range of homes they can afford.
A BBC production crew has been quietly filming in Wellington and Kapiti Coast this month
– hosting families and couples at various locations, and showing them potential Wellington
lifestyles should they choose to immigrate here.
Leading New Zealand real estate company Bayleys worked with the BBC to introduce the
British immigrants to a range of residential properties during their stays. The Bayleys ‘open
home’ tours will play a prominent part in the Wanted DownUnder TV series when it screens
on the BBC early next year.
Bayleys Wellington residential manager Babette Newman the company’s filming
arrangement with the BBC delivered an outstanding opportunity to promote Wellington and
Kapiti Coast properties to a massive UK audience of some two million viewers.
“This has been an incredible opportunity for promoting the greater Wellington region –
spotlighting what a beautiful city and province we live in, our open-hearted nature in the
capital, our magnificent scenery, and how easy it is to begin a new life here and buy a home,”
said Ms Newman.
“The exposure the Wellington region, and New Zealand, gets from this show when it screens
in the UK is worth tens of millions of dollars. It’s the sort of publicity New Zealand’s tourism
bodies could never afford in their budgets… that’s how big this will be.
“Bayleys has been honoured to have worked so closely with the BBC throughout the Wanted
DownUnder series. Bayleys has profiled a range of Kiwi properties worth between $600,000
and $800,000 - showing British audiences what their pound can buy when they immigrate to
“Marketing opportunities like this rarely come along. Bayleys was justifiably excited about
adding this promotional activity to our already strong international marketing campaigns –
adding value to our customer relationships and bringing in a whole new category of potential
The properties to be featured on the show are as varied as Bayleys’ extensive portfolio.
Among the home attributes on show during the various episodes are trendy city fringe
dwellings overlooking Wellington Harbour, through to a substantial family home set on a
hillside on the Kapiti Coast.
There is the potential that the current series of Wanted DownUnder being filmed in and
around the Wellington region could appear on New Zealand TV screens some time in the new
Bayleys’ promotion in Wanted DownUnder will complement the real estate agency’s other
UK marketing activities, which include:
• A substantial presence at the Opportunities New Zealand Expos which ran in London
and Leeds last month. Both events attracted more than 8,000 prospective new
immigrants keen on learning more about the lifestyle opportunities and residential
properties on offer in New Zealand.
• Distribution of Bayleys Global magazine- a full colour glossy publication produced
specifically for the UK and European markets to profile and sell New Zealand