infonews.co.nz
INDEX
WINE

Isabel Estate Vineyards appoints Hancocks as its new distributor

Tuesday 22 November 2011, 4:41PM

By Keith Stewart

286 views

MARLBOROUGH

The Tiller Family of ISABEL VINEYARDS LTD, producers of Isabel and Dr Renwick wines have announced the appointment of Hancocks Wine, Spirits & Beer Merchants as their distributor for the New Zealand domestic market.

Situated on the southern side of Marlborough’s Wairau Valley, Isabel is a long established winery having started contract grape growing back in 1982 to many of the original premium players in the area. They started producing under their own label in 1994 exporting their highly regarded wines around the globe they now wish to make these wines readily available for the domestic market.

As a family owned and operated company the Tillers are delighted to be pairing up with another 100% NZ owned family operation. Isabel has 120 hectares of family owned vineyards, all certified BioGro Organic. Vineyard proprietor Michael Tiller says: “This will be a great alliance, I believe consumers are beginning to make purchases with a conscience, our handmade wines will sit well with Hancocks prestigious portfolio”.

Added Joe Jakicevich, Managing Director of Hancocks: “We are delighted that Isabel has chosen us to manage their brand portfolio and look forward to working closely with them to bring some focus to their home market. Their wines will complement our existing premium range from Marlborough and it brings two founding NZ owned companies together”.