Icebreaker to Open New Store in New York's MeatpackingDistrict
Tuesday 10 January 2012, 3:37PM
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Icebreaker, the New Zealand company that pioneered the merino wool adventure apparel category, today announced it was opening its secondstore in New York City.
Icebreaker’s new TouchLab store will open on January 23, 2012, in the Meatpacking District onManhattan’s West Side - one of New York City’s premier shopping and dining destinations. The storewill be at 823 Washington Street, across the street from High Line - the world-famous “park in thesky”—and near the new Standard Hotel.
“The Meatpacking District is a chic and exciting neighborhood with fantastic energy,” says Jeremy Moon,founder and CEO of Icebreaker. “We are excited to introduce Icebreaker to its residents and to the multitude of visitors who come to shop its premium stores.”
“Icebreaker is perfect for active New Yorkers who values tylish, high performance apparel. It has something foreveryone - from runners, cyclists and other fitnessenthusiasts looking for a natural alternative to synthetics, to Meatpacking District shoppers with an eye for new and beautiful apparel.”
Icebreaker’s TouchLab store will feature the company’s complete outdoor, running, cycling, travel, kids,underwear and city collections, all made from merinowool from the Southern Alps of New Zealand. Icebreaker merino is cool in the heat, highly breathable to prevent the clamminess and overheating associated with synthetics, soft, non-itch, sun safe, fire safe and easy care. It resists odor, and can be worn for days –sometimes weeks – without washing, which makes it ideal for travel.
Icebreaker opened its flagship TouchLabstore in New York City in December 2010. The company has two other US TouchLabs:in Portland, Oregon (home of its US headquarters), and in San Francisco. InCanada, there are TouchLabs in Vancouver,British Columbia, and in Montréal, Canada.
The Meatpacking District TouchLab will be open Sunday through Thursday, from11am to 7pm, and on Friday and Saturday, from 11am to 8pm.
“New Zealand's merinos produce a wool that has a very fine diameter, which makes it soft and breathable yet with high insulation value for warmth.” - TIME magazine
“The thin construction leverages wool’s breathability and natural wicking properties, so you don’tsuffocate when a run heats up.”- Runner’s World
“It wicks like a champ and is as comfortable as cotton.”- Backpacker magazine