Cody's TVC of epic proportions to go to air this Sunday
Friday 9 March 2012, 4:09PM
By Professional Public Relations
2040 views
Think neon-filled skylines, The Strip, epic experiences, and of course a wedding chapel: television viewers can expect all this and more in the first-ever Cody’s TVC, filmed in Las Vegas, and going to air on Sunday night.
Cody’s Bourbon and Cola (250ml), a major player in the bourbon market, is launching a new TVC which represents the first time Cody’s has ever invested in television advertising.
The world’s most famous entertainment city is the location for the 30 second ad featuring three best friends on an epic trip. While they are in Sin City, they take some time to reflect on their experience and realise that although the city of blonde bombshells, hot tubs and bright lights can be fun, it can’t be compared to New Zealand’s very own Roto-Vegas.
Cody’s marketing manager, Tim Beck says the first-ever Cody’s TVC promises to be fun and entertaining.
“Since Cody’s is the original 250ml premium bourbon and cola drink, we think it deserves it’s first-ever television ad. The new ad represents a very exciting time for the brand, and we’ve created an epic campaign that we think Cody’s fans will love.”
What’s more, Cody’s is giving away an epic trip to Las Vegas and $10,000 spending money to one lucky fan and their three mates, as well as over $100,000 of prizes. To enter, buy any pack of Cody’s, get a unique code and text to be in to win.
The new Cody’s TVC will premiere on www.facebook.com/CodysNZ on Friday 9th March, before airing on television on Sunday 11th March at 9:10pm on channel 2.