JAZZ apples could be the ultimate brain food JAZZ apples could be the ultimate brain food CREDIT: ENZA

Enhance your brain power with a JAZZ apple a day

Friday 16 March 2012, 10:40AM
By Ellis and Co

This week, it's Brain Awareness Week in New Zealand.

Did you know that JAZZ™ apples could be the ultimate brain food?

Boost your brain power
JAZZ apples contain Boron, a potent mineral which is found in fruits and nuts. Boron is known to affect the nervous electrical activity of the brain and stimulates brain cells, thereby helping maintain healthy well-functioning nerve cells. 

Eating a couple of apples may give you the benefit of 1 milligram of boron, which is a substantial amount for effective functioning of your brain cells, helps you stay alert and improves brain power. Throw in fresh apple slices with a few healthy nuts and enjoy a nutritious brain-boosting snack.

Alzheimer’s Protection
Quercetin, an important flavonoid found in apples, may help protect the brain cells from oxidation damage, which is linked to Alzheimer’s and other neurodegenerative disorders.  Research, using apple juice, suggests that Quercetin can reduce the damage for oxidation, thereby impeding the onset of this form of dementia.

With its crisp, crunchy bite and tangy, sweet flavour, JAZZ is the perfect, satisfying fruit snack to enhance your brain power and keep you healthy.

The 2012 New Zealand JAZZ apple season opens on 17 April 2012, with JAZZ apples available at all leading supermarkets and food retailers.