Emirates Appoints Independent NZ agency Federation

Emirates, one of the world's fastest growing airlines ( www.emirates.com/nz ), has appointed independent New Zealand agency Federation to handle its creative account in the New Zealand market.

As agency of record, Federation will be responsible for brand, digital, direct, and trade marketing, working alongside the Emirates Corporate Communications team in Dubai.

"Federation presented some outstanding and innovative ideas that connected with our vision of where we want to take our brand as we evolve and enter a new growth phase," said Boutros Boutros, Emirates' Divisional Senior Vice President, Corporate Communications.

"As our creative account partner in New Zealand, Federation will work with our media agency Starcom to help build our brand and customer base in this market," Mr Boutros added.

Founder and Director of Federation Sharon Henderson said: "We are extremely proud to be appointed by Emirates. This is a very important win for our agency. The airline and travel category is one our team knows and loves and the Emirates brand has an enviable reputation as one of the world's best airlines.

"It is a company with an outstanding offer for New Zealand travellers and we're very much looking forward to partnering with Emirates to build on their vision for this market."