infonews.co.nz
INDEX
ALCOHOL

Absolut's Wild Tea's New Zealand Debut - A new premium vodka from ABSOLUT, flavoured with an exotic blend of tea and elderflower

Monday 2 April 2012, 6:53PM

By Pernod Ricard New Zealand

364 views

Absolut Vodka Wild Tea bottle
Absolut Vodka Wild Tea bottle Credit: Pernod Ricard New Zealand

Noting the burgeoning tea trend within the cocktail community, ABSOLUT’s latest flavour addition, ABSOLUT WILD TEA, is set to make its New Zealand debut. Featuring a rich, fresh aroma with hints of tea, elderflower, red apples and citrus, ABSOLUT WILD TEA inspires the senses and will be available nationwide from early April.

Bringing together the dark tones and richness of black tea together with the delicate character of Nordic white elderflower, the taste is rich and fruity with natural sweetness and smoothness.

“We’re excited to launch this creative and unique new flavour in New Zealand,” says ABSOLUT brand manager, Luan Howitt. “The versatility of ABSOLUT WILD TEA allows the vodka to mix well with a range of sweet and sour ingredients bringing something new and exciting to any drink or cocktail.”

“Developing exciting flavours that inspire consumers and bartenders is something we always aspire to. With ABSOLUT WILD TEA we are continuing this tradition with an innovative addition to the flavour landscape.”

The shape of the ABSOLUT VODKA bottle has made it one of the world’s most iconic products and ABSOLUT WILD TEA reinforces the brand’s strong design heritage. The new flavour comes in a 700ml bottle with black and golden decor, referring to the sophisticated black tea and the fresh, fruity elderflower.

ABSOLUT has designed and created a new cocktail, inspired by the Classic Collins, to celebrate the launch of ABSOLUT WILD TEA in New Zealand.

ABSOLUT VODKA WILD AND SPICE
45ml ABSOLUT VODKA WILD TEA
30ml lemon juice
2 barspoons caster sugar
Top with ginger beer
Method: Build ingredients over ice in a tall glass, balancing the exclusive darkness of the tea with ginger beer. Garnish with lemon slices to finish.

ABSOLUT WILD TEA (RRP $46.99), is available from early April, in leading liquor outlets throughout New Zealand.