New Zealand Cricket and Pitch sign 8 Year Media Rights Agreement

Wednesday 4 April 2012, 11:55AM
By New Zealand Cricket

New Zealand Cricket (NZC) and Pitch International LLP have signed a ground breaking long-term sponsorship and media rights agreement which will underpin the financial security of cricket in New Zealand.

Pitch International specialise in the representation of media rights, selling content globally across all media.  They work with some of the world’s leading sporting federations, clubs and global stars including the English Rugby Union, The Football Association, Six Nations and UEFA.

In the agreement, Pitch International has secured all New Zealand Cricket’s media rights for international matches played by the BLACKCAPS in New Zealand for the 2012/13 to 2019/20 seasons.   The Agreement grants Pitch the world-wide rights to distribute the matches across various platforms including television, radio, mobile and internet while NZC retains the rights to BLACKCAPS matches broadcast in New Zealand and to its domestic competitions.

An attractive Future Tours Programme helped secure the deal with New Zealand hosting all leading teams including India and Australia twice and England three times in the next eight years.
“New Zealand Cricket is delighted to secure the length and value of this extremely important relationship with Pitch,” said NZC Chief Executive David White.

“We are thrilled that Pitch will be helping put the BLACKCAPS in front of so many fans around the world.

"This agreement puts NZC in a position to safeguard the future of our game by allowing us to concentrate on driving participation and support of cricket.  Media rights provide revenue that enables us to fund grassroots and community cricket investments, domestic cricket competitions and retain our best professional players in New Zealand,” White added.

Jon Owen, Founding Partner at Pitch International said:  “We are delighted to announce this exciting partnership with NZ Cricket. We look forward to representing the BLACKCAPS brand around the world and building long term value for New Zealand Cricket and its commercial partners.