Tony Mildenhall (Fonterra), Olivia Chester (New World), representatives from Papakowhai School Tony Mildenhall (Fonterra), Olivia Chester (New World), representatives from Papakowhai School CREDIT: Beat

New World Porirua and Anchor thank shoppers for supporting local charities

Tuesday 10 April 2012, 8:03AM
By Beat


Anchor Growing Communities has announced how the funds raised through its joint funding initiative with New World Porirua will be split amongst three local charities.

The three recipients were Aotea School, Tawa School and Papakowhai School who will share a prize pool of $3,500, the breakdown being:

Aotea School   $1,155
Tawa School    $1,295
Papakowhai School  $1,050  

The scheme, which ran over three months, encouraged shoppers to donate tokens at the checkout counter when they purchase Anchor Milk and place them in the specially designed box for the charity of their choice. The more tokens a cause received, the bigger the donation the charity receives.

Anchor Growing Communities is a recently launched community scheme where Anchor has joined forces with local supermarkets to donate funds to locally based charities and good causes over the next 12 months.

“Anchor Growing Communities speaks to people at a community level. Anchor is focused on growing communities by letting local people decide where the money should go. It is all about locals supporting locals and making sure there are much needed funds for local organisations. We want to encourage shoppers to make a real difference to their local community,” says Anchor Helena Jannetta.