MEDIA

Visa and the Avengers: Saving the Day

Thursday 26 April 2012, 2:04PM
By Porter Novelli New Zealand
317 views


Spider-Man and friends take readers on an action-packed mission to master the art of financial management

Visa Inc. and Marvel Comics have teamed up to promote financial literacy in New Zealand and around the world through a new action-packed comic book Avengers: Saving the Day.

The 16-page comic is being launched alongside the New Zealand April 25 release of the Marvel Studios and Paramount Pictures movie Marvel's The Avengers, and introduces readers to basic budgeting, saving and financial knowledge.

Sean Preston, Visa’s Country Manager New Zealand, said: “This unique partnership combines Visa’s long-standing commitment to financial literacy and the global popularity of Marvel characters to help young people to master the vital skills of managing their money.”

Combining Marvel’s iconic super-hero characters and Visa’s experience in financial education, Spider-Man, Iron Man, Thor, Hulk and other members of the Avengers team take young readers on an action-packed mission tackling daily money matters. While the team takes on Mole Man and his evil henchmen, Iron Man shows Spider-Man the art of budgeting so that he can buy his aunt a birthday gift.

Marvel writer James Asmus, who penned the financial literacy comic book, said: “There’s a lot happening in this comic! We’ve packed danger, humor, spectacle, and character moments in alongside introductions to both financial principles and Marvel’s mightiest heroes. I know that, as a kid, I would have been completely thrilled to get a comic like this.”

The comic book is now available online here:

http://www.marvel.com/digitalcomics/view_white.htm?iid=24592

Some 100,000 free print copies of the comic book will be distributed in eight different languages in countries globally. The comic book is also available online in Chinese, Spanish, Portuguese, Russian, Arabic, French and Bahasa Indonesia.

For more information and comprehensive money management resources, log onto www.mymoneyskills.com/nz you will find savvy financial tips on budgeting and saving, smart shopping, card security and many more.


About Visa Inc.:

Visa is a global payments technology company that connects consumers, businesses, financial institutions and governments in more than 200 countries and territories to fast, secure and reliable digital currency. Underpinning digital currency is one of the world’s most advanced processing networks—VisaNet—that is capable of handling more than 20,000 transaction messages a second, with fraud protection for consumers and guaranteed payment for merchants. Visa is not a bank, and does not issue cards, extend credit or set rates and fees for consumers. Visa’s innovations, however, enable its financial institution customers to offer consumers more choices: Pay now with debit, ahead of time with prepaid or later with credit products. For more information, visit www.corporate.visa.com.