Yellow appoints Chris Armistead as permanent CEO

Thursday 12 July 2012, 10:44AM
By Yellow

Yellow(r) has today announced the appointment of Mr Chris Armistead as CEO, replacing interim CEO, Mr Scott Pomeroy, from 1 August.

Chairman Andrew Day said that the appointment of a permanent CEO is a core part of the organisation's three year digital transformation strategy which has seen Yellow(r) focus on becoming the number one provider of leads and digital marketing services in New Zealand.

"After a robust global search, we are delighted to appoint Chris as CEO. He is the current Managing Director at Yellow(r) and has been an integral member of the executive team for 12 months, helping transform our business to digital," said Mr Day.

"Chris's unique skill set means he is well-placed to continue to drive Yellow(r)'s three year digital growth strategy. He has a powerful combination of global expertise and knowledge of the New Zealand market. Chris has a fundamental grasp of technology and a deep appreciation of customer needs."

Chris Armistead has 26 years of global experience in the directories industry. Prior to joining Yellow(r), he was an Executive Director at AT&T Interactive working on products for the National Sales Channel. He has also held senior strategic roles for Sensis Australia and was Managing Director at World Directories (Truvo) for the Netherlands and Portugal.

Mr Armistead said he is delighted to be tasked with completing the organisation's three year digital transformation plan:

"The New Zealand market is at an exciting stage in its digital advertising evolution. We're constantly expanding our digital offering and have established relationships with local SMEs. Yellow(r) is in a unique position to make a positive impact on New Zealand businesses" said Mr Armistead.

"Our customers have experienced a significant shift in how we now meet their needs. Yellow(r)'s new digital focus will ensure we can provide relevant solutions and become their core digital marketing services provider. There's a long and exciting future ahead."

Yellow(r) offers tailored digital marketing packages including websites, videos, social media and Google Adwords, as well as its traditional print and online listings.

Chairman Andrew Day praised the strong leadership of Mr Pomeroy as interim CEO.

"Mr Pomeroy has done an outstanding job leading Yellow(r) through the start of its transformation strategy. I would like to thank him for his commitment to the company," he said.

Mr Pomeroy will remain as Director on the Yellow(r) Board.

- ends-


* The directories industry is in the midst of a digital revolution which has changed the way buyers and sellers connect. Last year online marketing in New Zealand grew by 24% in 2011 to $328 million. * To remain relevant and compete in this space, Yellow(r) has begun a journey to transform the organisation from a predominantly print-based directory to becoming the number one provider of leads and digital marketing services. * It aims to increase its current 25% market share in the online space to having 50% of new business coming from digital within five years.

About Yellow

Yellow(r) proudly assists more than 100,000 businesses across New Zealand find new business leads through its print and online directories. Yellow(r)'s focus is on becoming the number one provider of leads and digital marketing services in New Zealand and it offers tailored packages which include print, online listings, websites, videos, social media and Google Adwords marketing. Yellow(r)'s directories are the most used online directories in New Zealand with over 900,000 unique visitors each month, who make on average 1.4 million online visits every month.

Chris Armistead

Yellow(r) CEO

For information or a high resolution version of the image above, please Katherine Cornish

0274 852 924

Kind regards,

Katherine Cornish PR and Communications Manager

Mobile 0274 852 924

Level 1, 604 Great South Road, Ellerslie, Auckland 1051 / P O Box 17-157, Greenlane, Auckland 1546


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